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Brand Storytelling: A Review of the Interdisciplinary Literature

  • Moin S
Springer International Publishing, (2020), 19-39
DOI: 10.1007/978-3-030-59085-7_2
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Abstract

The power of digital technologies and social media has transformed the way brands talk to their customers. Contemporary marketing is less about the products we make and the services we offer, but more about the experiences brands create, giving customers numerous...

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APA

Moin, S. M. A. (2020). Brand Storytelling: A Review of the Interdisciplinary Literature. In Brand Storytelling in the Digital Age (pp. 19–39). Springer International Publishing. https://doi.org/10.1007/978-3-030-59085-7_2

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