Comparisons on Kansei factors of attractiveness between initial and long term use of mobile phone

Abstract

Many information devices have high performance and functionality by the progress of information and technology and have made lives of people more convenient. Although high functionality is a cause of the attractiveness, it is difficult to satisfy the user only by this. Therefore, the purpose on this research was the comparisons on Kansei factors of attractiveness between initial and long term use of mobile phone. As the results, the four factors which are operability factor, motivation factor, familiarity factor, and accuracy factor were extracted as elements of the attractiveness on initial use. Moreover, the two factors, activeness factor and affinity factor were extracted as elements of the attractiveness on long term use. Therefore, it was suggested that the criteria which evaluate the products change as follows. It evaluates to the detail on initial use, and it evaluates it through the whole on long term use. © 2011 Springer-Verlag.