Research on the current situation of rural tourism in southern Fujian in China after the COVID-19 epidemic

Abstract

The present study examines the impact of the tourism industry on rural development and ecological environment after the COVID-19 epidemic from the perspectives of different stakeholders, taking the rural villages of Fujian as an example. The study was conducted using a hybrid study method. 402 valid questionnaires were analyzed using SPSS 22.0 statistical software, statistical and t-test methods, and then the results of the interviews and field surveys were compiled, compared, and examined by multivariate verification. The results found that insufficient parking and recreation, bicycle lanes and commentary facilities, rising prices of land and houses, deteriorating community environment and air quality, inadequate police and security personnel and communication channels for the community, and low awareness of community service among residents have bothered the residents. The poor communication channels in the community, lack of manpower for infrastructure, bicycle lanes, sightseeing indicators, preferential measures, and police and security, poor water quality, and overflow of garbage make tourists feel bad. Different stakeholders have different views on the current development of local society, humanities, environment, and natural ecology.