Characteristics of Internet Gamblers

Abstract

Internet gambling is more than simply a technological medium through which to access traditional gambling products. It represents an entirely new mode and form of gambling that has changed the nature of gambling products and the way in which players use these. Online gambling has specific features that make it appealing and pose potential risks to players. In particular, it is highly accessible, convenient and affordable, offers a comfortable way for individuals to gamble anonymously in private on an immersive interface using electronic forms of money. Although many Internet gamblers appear to also engage in land-based gambling, Internet gamblers appear to be different from traditional gamblers and use online gambling for different reasons and in different ways. This chapter explores the differences between Internet and non-Internet gambling and gamblers. Research findings are presented to outline the demographic characteristics and breakdown of online gamblers and other related behaviours such as substance use. Details are provided of how online gamblers use the Internet for other purposes as well as their participation and behavioural patterns relating to online gambling. Motivations for online gambling and perceived advantages and disadvantages of this mode of access are discussed.