Quality of Life as a Predictor of Destination Choice and Satisfaction

Abstract

This study provides an initial conceptualization of a multi-faceted quality of life construct and then illustrates the utility of such a construct as a predictor of traveller satisfaction with a tourist destination. Experiential aspects of quality of life were found to be the greatest predictors of destination satisfaction in the prime summer season of Victoria, British Columbia, while functional aspects of quality of life were sought in the fall shoulder season. Implications for marketing theory and practice are discussed.