The Vanishing Blue Gold—An Old Problem, a New Technology and a Big Idea-Clensta International

Abstract

The world sees itself on the threshold of an impending crisis-the one that would be triggered by an acute shortage of fresh water. The urgency of the situation inspired Clensta International Private Limited; a biotechnology-based Indian start-up, to devise innovative healthcare solutions that make hygiene accessible even with the shortage of water. Founded by Puneet Gupta in the year 2016, Clensta International has its headquarters in New Delhi, India and an additional office in The Hague, the Netherlands. To kick-start operations, the start-up was initially bootstrapped by its founder, Puneet. It was then incubated at IIT Delhi and eventually received financial support from the Department of Science and Technology, Ministry of Science and Technology in India. Team Clensta, with its focus on research and development, engages a team of seasoned professionals, research scholars, subject matter experts and young graduates to address sustainable development through innovative offerings. With a bevy of new products in the pipeline, this two-year young start-up targets the armed forces, hospitals, travelers and adventure enthusiasts and proposes to address many other market segments. The case illustrates the challenges faced by the organization in engaging the target audience and making it aware of the benefits of its offerings. It discusses how Clensta International synergized the diverse talents of its stakeholders to propose a unique solution to the issue of inaccessibility and wastage of water without compromising on personal hygiene.