Research on Quanzhou Sports Brand Communication Based on Neural Network Recommendation Algorithm

Abstract

How to enhance the brand value in the fierce market competition is the main factor for the sports brand to stand on the market. In the actual marketing process, it is necessary to combine the actual needs of customers and accurately recommend the sports brand to the user interface through the personalized recommendation algorithm. Based on the neural network recommendation algorithm, this study combined the personalized recommendation requirements to construct a network brand promotion model suitable for sports brand communication and used Quanzhou sports brand communication as a verification model case. The research shows that the proposed algorithm has certain effects and can provide theoretical reference for subsequent related research.