Eco-Marketing: A Waste Management Perspective

Abstract

Pollution caused by solid waste has raised concerns about eroding ecosystem quality and the ability to maintain sustainable development. In order to directly link the marketing discipline with this issue, an approach called "eco-marketing" has been developed. In addition to satisfying customers and meeting organizational goals, eco-marketing specifies that marketing strategy must also be designed to minimize pollution of the ecosystem. Eco-marketing suggests that the ecosystem now acts as a non-negotiable limiting factor on strategic marketing decisions, and that this factor can be properly addressed only through the management and control of waste associated with consumption.