Corporate Culture and Organisation

Abstract

The topic of cultural adjustment as well as the creation of a start-up mentality characterised by agility and entrepreneurship as an essential prerequisite for a successful transformation driven by digitisation are the subjects of this chapter. To this end, new methods for innovation and project management, such as Scrum and Design Thinking for instance, are presented and organisational proposals are discussed from the viewpoint of digitisation. The IT application area should be separated and migrated to the specialist departments in order to take into account the importance of IT as a strategic core element of the automotive industry and to gain momentum for digital change. The role of the Corporate Digital Officer is discussed as well as contemporary aspects of Human Resource work with new ways of hiring and career development, and finally an appropriate change management for a successful digital transformation.