The strategic effects of state-dependent consumer preferences: The roles of habits and variety seeking

Thomadsen, R., & Seetharaman, P. B. (2018). The strategic effects of state-dependent consumer preferences: The roles of habits and variety seeking. In The Psychology of Habit: Theory, Mechanisms, Change, and Contexts (pp. 131–152). Springer International Publishing. https://doi.org/10.1007/978-3-319-97529-0_8