Gamification and affordances: How do new affordances lead to gamification in a business intelligence system?

Abstract

Gamification provides new affordances when integrated into BI systems. The paper highlights visibility, editability, persistence and association as organisational affordances that motivate people to use a BI system through gamification functionalities. The study is conducted at a car manufacturer where, for example, rewards and leaderboards are integrated into a BI system that responds to game interface design patterns. The result suggests an affordance model that could be used to develop and implement BI systems better and increase the use in a company.