Competitive Priorities in the Hotel Sector of Sinop—Located in Northern Mato Grosso–Brazil

Abstract

The production strategy leads the companies to stand out through their competitive priorities, which presents the relevant element in the strategy of development. Therefore, the present study has as objective to analyse which the competitive priorities the hotel sector has used to get strategic advantage in the market. The research was conducted in Sinop, city in the north of the Mato Grosso state-Brazil. The methodology is characterized as exploratory research, using the theoretical and methodological assumptions of qualitative approach for comprehension of the studied phenomenon. In conducting of the research were listed five hotels of the city, in which were applied questionnaires to fulfil the objectives. To the analysis were chose the following priorities: velocity, reliability, cost, quality and flexibility, according to Slack et al. (Administracao da Producao. Atlas, Sao Paulo, 2009). With that, it was possible to identify that the quality is the competitive priority that is most present in the researched companies. It was also found that the greater hotel demand is from business tourists.