The Economic Characteristics of Language Choice from the Perspective of Language and Society Interaction

Abstract

Economic behavior, as the main social behavior of human beings, uses language as direct or indirect medium connecting to coordinate different links. Based on the interactive relationship between language and society, language choice is related to people's economic behavior. Choosing different languages or dialect variants is not only language behavior, but also concerning with language as commodity and element of human capital in different links of economic behavior. First, choosing language as a commodity can reflect its connotative relationship with economy and society. Second, linguistic selection generally follows the economy principle of least effort. Finally, the interaction of socialized language choice and commercialized languages further promotes the social importance of language as human capital.