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Measuring the Constructs of Impulse Buying, Cognitive Dissonance, and Affect State

  • Mattia G
  • Di Leo A
  • Principato L
Springer International Publishing, (2021), 31-36
DOI: 10.1007/978-3-030-65923-3_5
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Abstract

… types of scales developed to analyze impulse buying (impulsive buying tendency scale), the … that contextualize our research, namely on-line impulse purchase drivers, pc-based on-line …

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Mattia, G., Di Leo, A., & Principato, L. (2021). Measuring the Constructs of Impulse Buying, Cognitive Dissonance, and Affect State. In Online Impulse Buying and Cognitive Dissonance (pp. 31–36). Springer International Publishing. https://doi.org/10.1007/978-3-030-65923-3_5

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