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The Sports Product and Brand-Building Decisions

  • Ennis S
Springer International Publishing, (2020), 187-211
DOI: 10.1007/978-3-030-53740-1_8
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Abstract

In this chapter we consider the concept of the sports product and the various dimensions upon which it is built around. As is the case in all business sectors, sports marketers have to constantly grapple with the challenge of remaining relevant to its core fan-base...

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APA

Ennis, S. (2020). The Sports Product and Brand-Building Decisions. In Sports Marketing (pp. 187–211). Springer International Publishing. https://doi.org/10.1007/978-3-030-53740-1_8

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