Developing new products in emerging market is a challenge due to several factors like understanding customer behavior, availability of finance for R & D activities, lack of resource with right skills and credible consumer data. This chapter focuses on the challenges and opportunities in emerging markets for new product development and product innovation.
CITATION STYLE
Srivastava, M. (2018). New product strategy/innovation: Challenges and opportunities in emerging market. In Strategic Marketing Issues in Emerging Markets (pp. 99–105). Springer Singapore. https://doi.org/10.1007/978-981-10-6505-7_10
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