The Innovative Tourism Enterprises Assessment Capability

Abstract

The aim of this paper is to present the concept of the innovative capability evaluation system of an enterprise in a standardised formula and to present the results of empirical research. The basic problem presented in the paper is the recognition and evaluation of the innovative capability of the researched companies. A set of the innovative capability key determinants which constitute the basis for assessing this capability was extracted during two-phase own research. In the case discussed in the paper, 13 evaluation criteria with appropriate weights and scales of assessment were adopted and then the evaluation model of the innovative capability of a tourist enterprise was presented. In the empirical part of the paper we verified the concept of innovative capability. We also presented the results of empirical research on the innovative capability of hotels. In conclusion, a sequence of actions aimed at levelling the gaps of innovation potential, as well as stimulating the process of innovation in the studied hotels were added. This is an explanatory study based on a sample of 6 Polish hotels belonging to medium—sized enterprises. In the participating companies their financial situation and competitiveness were estimated.