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Journal ArticleOPEN ACCESS

A Review on the Evolution and Definition of Entrepreneurial Marketing

  • Ismail M
  • Zainol F
International Journal of Academic Research in Business and Social Sciences (2018) 8(5)
DOI: 10.6007/ijarbss/v8-i5/4165
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Abstract

… Entrepreneurial Marketing is the innovative, opportunity seeking approach most entrepreneurs and small and medium enterprises (SMEs) … EM has been categorized by its innovative …

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Ismail, M., & Zainol, F. A. (2018). A Review on the Evolution and Definition of Entrepreneurial Marketing. International Journal of Academic Research in Business and Social Sciences, 8(5). https://doi.org/10.6007/ijarbss/v8-i5/4165

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