Pengaruh Faktor Sikap, Norma Subjektif, Demografi, Sosioekonomi serta Literasi Keuangan Syariah dan Konvensional terhadap Minat Berwirausaha pada Mahasiswa

Abstract

This cross sectional study aimed to analyse influence of attitude, subjective norm, demography, sosioeconomic and shariah and conventional financial literacy toward entrepreneurship intention among college students. Refers to the model of Theory of Reasoned Action developed by Fishbein dan Ajzen, behavioral intentions are a function of attitude toward behavior and the subjective norm (Sumarwan 2011). Respondents were 100 college students selected by convenience sampling methods.