Critical success factors for Web 2.0 - A reference framework

Abstract

The new generation of web-based communities, Web. 2.0, represents an innovation in terms of users interaction as it becomes increasingly dependent of it. It empowers users to create and manage content, placing them at the core of its success. This paper will propose a Web 2.0 Critical Success Factors (CSFs) theoretical framework. With the widespread popularity of these applications it becomes important to analyze the source of their success and unveil why some are more successful than others. More importantly, it may help Web 2.0 start-ups to understand what features they need to develop to make their applications succeed in an already very populated network. © 2009 Springer Berlin Heidelberg.