Abstract
An empirical test of two versions of Shimp and Sharma’s (1987) CETSCALE was undertaken. The results indicate that changes to the original instrument are warranted to reduce polarized response bias and improve the interpretability of the scale.
Author supplied keywords
Cite
CITATION STYLE
APA
Herche, J. (2015). The Measurement of Consumer Enthnocentrism: Revisiting the Cetscale. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 371–375). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_73
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free