The Thing and I: Understanding the Relationship Between User and Product

Abstract

We currently witness a growing interest of the Human-Computer Interaction (HCI) community in user experience. It has become a catchphrase, calling for a holistic perspective and an enrichment of traditional quality models with non-utilitarian concepts, such as fun (Monk & Frohlich, 1999; Draper, 1999), joy (Glass, 1997), pleasure (Jordan, 2000), hedonic value (Hassenzahl, 2002a) or ludic value (Gaver & Martin, 2000). In the same vein, literature on experiential marketing stresses that a product should not longer be seen as simply ... .