RISK PERCEPTION AND DOMESTIC TRAVEL INTENSION DURING THE COVID-19 PANDEMIC: A CONCEPTUAL PAPER

Abstract

This conceptual paper aims to conceptualise the impact of the risk perception on travel intention during the COVID-19 pandemic. Based on a systematic review of the relevant literature, the current study proposes a new conceptual model that incorporates the theory of planned behaviour with the multidimensional risk perception model to understand the behavioural intention of domestic travellers during the COVID-19 pandemic. The validity of the newly proposed conceptual model could be tested by using the empirical data in the future study.