Content Analysis in the Research Field of Technology Coverage

Abstract

Abstract: Many technologies are fast-growing drivers of innovation and as such have the potential for major transformations of people’s lives. Related to that, technologies and particularly the development of new technologies (also called emerging technologies) call for a variety of actors who try to make themselves heard in the public sphere. Scientists, economic actors, politicians, regulators, and ordinary citizens try to have a voice in the public discussion about the development, implementation, and specific applications of technologies—thus, they strive to reach the audience through media coverage.