Exploring the Role of Transportation Demand Omotenashi (TDO) in the City Center Plaza of Batu

Abstract

City center plaza of Batu is one of the icons of Batu city because of its strategic location and attractive design. The large number of visitors to City center plaza of Batu makes the area have a high number of trip attractions. Therefore, it is necessary to have integrated planning, especially in the city center plaza of Batu. The concept of TDO is hospitality, familiarity, and warmth which are considered the right solution to overcome traffic problems in Batu City, especially in the city center plaza of Batu. The research used Transportation Demand Omotenashi Concept and Process Hierarchy Analysis (AHP). The results obtained in the research are in the form of strategies that will be applied to the city center plaza of Batu, namely pedestrian arrangement, pedestrianway addition, enforcement of traffic regulations, improvement of public transport services, and parking management.