Abstract
The objective of this research study is to assess the effectiveness of the employment status and education level of female heads of households for segmenting markets for non-durable goods. Results indicate that employment status and education levels correlate with adaptive shopping behaviors of female shoppers.
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APA
Oumlil, A. B., Rao, C. P., & Williams, A. (2015). Analyzing Female Consumers’ Adaptive Shopping Behavior using Employment Status and Education Level Segmentation Variables. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 31–36). Springer Nature. https://doi.org/10.1007/978-3-319-17320-7_11
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