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Journal ArticleOPEN ACCESS

What is marketing automation?

Journal of Direct, Data and Digital Marketing Practice (2015) 17(2) 84-85
DOI: 10.1057/dddmp.2015.46
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Abstract

This article looks at how brands can incorporate direct mail into automated marketing programmes and the benefits this channel can yield for businesses.

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APA

Bagshaw, A. (2015). What is marketing automation? Journal of Direct, Data and Digital Marketing Practice, 17(2), 84–85. https://doi.org/10.1057/dddmp.2015.46

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