Managing product returns within the customer value framework

Alec Minnema; Tammo H.A. Bijmolt; J. Andrew Petersen; Jeffrey D. Shulman

Book Chapter

Managing product returns within the customer value framework

Minnema A
Bijmolt T
Petersen J
et al.

Springer International Publishing, (2017), 95-118

DOI: 10.1007/978-3-319-61985-9_5

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Minnema, A., Bijmolt, T. H. A., Petersen, J. A., & Shulman, J. D. (2017). Managing product returns within the customer value framework. In Customer Engagement Marketing (pp. 95–118). Springer International Publishing. https://doi.org/10.1007/978-3-319-61985-9_5

Managing product returns within the customer value framework

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