The STOF method

Abstract

The STOF model describes the main concepts and design variables within the four business model domains, i.e. service, technology, organization, and finance (see Chap. 2). We have argued that the design choices that are made in these domains need to be balanced to realize viability and feasibility. To support a balanced design we introduced Critical Design Issues (CDIs) and Critical Success Factors (CSFs), as well as the specific issues regarding the business models of mobile services (see Chaps. 3 and 4). In this chapter, we introduce the STOF method, using a step-by-step approach to create a business model design for a specific service concept (Bouwman, Haaker, & De Vos, 2005; Bouwman, Haaker, Steen, & De Vos, 2003; Haaker, Oerlemans, Steen, & De Vos, 2004). The STOF method explicitly helps designers to create viable, feasible and robust business models that create value for customers and providers alike. © 2008 Springer-Verlag Berlin Heidelberg.