Discussion and Recommendations

Abstract

As we near the end of our journey through the mythical world of growth it is time to recap what we have covered. We started out this book by reflecting on our own experiences over a quarter of a century of personally researching, consulting, teaching, and helping to start hundreds of new ventures. As we showed in some of our examples, the firms we worked with have been in industries as diverse as airlines, accounting, biotechnology, information technology, personal products, wineries, and food establishments. Hopefully, after you have read this book you have come to understand why we could have subtitled this book in search of the black swan or hunting for unicorns, yes Virginia there is a Santa Claus, or even Grimm’s fairy tales and myths.