Structural model to evaluate the effect of participation and satisfaction on ecotourism sustainability

Abstract

This paper is directed to study the effect of local community participation and visitors' satisfaction on ecotourism sustainability at Badung regency of Bali province, Indonesia. Two important aspects regarding ecotourism sustainability had been studied, i.e. (a) economic benefits for local people and (b) tourists' satisfaction. Applying variance-based structural equation modeling, data were collected in July 2015 from local community leaders of Kiadan Village at Badung regency and tourists whom visited this village, were analysed. Four latent variables, namely (a) community participation, (b) economic benefits, (c) tourists' satisfaction, and (d) ecotourism sustainability, were used to build structural model. The results showed sustainability of Kiadan's ecotourism was significantly affected by local community participation and visitors' satisfaction although community participation's effect slightly greater than tourists' satisfaction with path values for participation and satisfaction as much as 0.651 and 0.627, respectively.