Search Engine Optimization (SEO)

Abstract

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniq. Cover; Title Page; Copyright; Dedication; About the Authors; About the Technical Editor; Acknowledgments; Read This First; Chapter 1: Understanding Search Engine Optimization; Chapter 2: Relearning How You See the Web; Chapter 3: Picking the Right SEO Tools; Chapter 4: Finding SEO Problems; Chapter 5: Solving SEO Problems; Chapter 6: SEO Best Practices; Chapter 7: The SEO Consulting Process; Chapter 8: Comprehensive Site Audit (Informational Website); Chapter 9: Comprehensive Site Audit (E-Commerce Website); Chapter 10: Understanding the SEO Industry; Chapter 11: Search Engine Verticals. Chapter 12: Optimizing for Alternative Search EnginesChapter 13: Test, Test, Test; Chapter 14: SEO Resources; Appendix: Attending SEO Conferences; Index; Advertisement.