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TV Advertising Reach: Model for Effective Scheduling

  • Bína V
  • Gunina D
  • Kincl T
DOI: 10.1007/978-3-658-24878-9_17
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Abstract

… Advertising Research, Vol. 35 (3), 9-16. Katz, H. (2017), “The media handbook: A complete guide to advertising media selection, planning, research, and buying,” 6th ed., Taylor & Francis, New York. Kelley, L.; Jugenheimer, DW …

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APA

Bína, V., Gunina, D., & Kincl, T. (2019). TV Advertising Reach: Model for Effective Scheduling (pp. 215–228). https://doi.org/10.1007/978-3-658-24878-9_17

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