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Deceptive marketing outcomes: A model for marketing communications

Springer International Publishing, (2019), 813-837
DOI: 10.1007/978-3-319-96334-1_42
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Serota, K. B. (2019). Deceptive marketing outcomes: A model for marketing communications. In The Palgrave Handbook of Deceptive Communication (pp. 813–837). Springer International Publishing. https://doi.org/10.1007/978-3-319-96334-1_42

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