Abstract
While text and concepts have always been acknowledged as key players in effecting the overall impact of a website, language - much like an attention-deprived stepchild - has always been allocated a little side role. The following work introduces a method for linguistic analysis which enables usability experts to examine language on a website at its various layers, and to carry out a user study about users' perception of language. The method will be illustrated by an eBay case study in Germany and China and will be equipped with concrete examples. These examples indicate that this method is indeed easy to apply and that when used together with the classic usability test, enhances the study results and allows for a strategic optimization of the website. © Springer-Verlag Berlin Heidelberg 2007.
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CITATION STYLE
Duda, S., Schiessl, M., Wildgruber, G., Rohrer, C., & Fu, P. (2007). Linguistic analysis of websites: A new method of analysing language, the poor cousin of usability. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 4560 LNCS, pp. 48–56). Springer Verlag. https://doi.org/10.1007/978-3-540-73289-1_6
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