Cite
CITATION STYLE
APA
Sass, J., & Zerfaß, A. (2016). Communication Scorecards zur Kommunikationssteuerung und Wertschöpfung. In Handbuch Controlling der Kommunikation (pp. 163–179). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-3857-2_8
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