Of the many ways, sport can positively impact individuals and society as a whole, it also possesses the ability to separate people into groups, with an unfortunate side effect being in-group bias and out-group derogation. This chapter provides an overview of the rivalry phenomenon and discusses an organization’s role in responsibly promoting rivalry. Sport managers and researchers have to collectively engage in open dialogue to find solutions to some of the negative consequences of rivalry. If sport truly is a catalyst for bringing people from diverse backgrounds together, managers and researchers must look at practices and work toward providing solutions that can not only help the sport product, but ultimately provide a positive influence on society as a whole.
CITATION STYLE
Havard, C. T. (2020). What is Rivalry and Where We Go From Here. In Rivalry in Sport: Understanding Fan Behavior and Organizations (pp. 9–36). Springer International Publishing. https://doi.org/10.1007/978-3-030-47455-3_2
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