An organizational mode with reputation for O2O e-commerce

Abstract

Group-buying as an O2O (online to off-line) e-commerce mode application has become into a hot spot of e-commerce applications. Compared with the traditional e-commerce mode, its ultra-low price with limited time has attracted many people's attention. However, the way of its profitability is very single and easier to be copied, which results in much weaker sustainable development capability. Meanwhile, the demonstrated organizational mode and the issues of trust will be also key factors that restrict the development of group-buying. Combining with traditional e-commerce mode, this paper mainly explores the popular O2O organizational mode and analyzes its limitations as well as future trends. An improved O2O e-commerce mode with reputation is proposed considering the status of current user's passive participating in O2O e-commerce. A third-party pay platform and credit evaluation platform are introduced to guarantee the success of trade. © 2014 Springer-Verlag.