Abstract
This paper defines expert systems and discusses their relationship with artificial intelligence and decision support systems. Included in this paper is a detailed description of the steps to follow in expert system de-velopment. The advantages and problems associated with the use of expert systems are delineated, followed by a description of a multitude of current marketing applications of expert systems. The paper concludes by examining the future direction of expert system development.
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CITATION STYLE
Elvey, L. A., & Colon, W. T. (2015). Expert Systems: a Review and Discussion of Marketing Applications. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 654–658). Springer Nature. https://doi.org/10.1007/978-3-319-17055-8_133
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