Improving NFW Product Planning Through an Analysis of New Product Failure

Abstract

In this paper, the causes of new product failure are analyzed in order to improve the new product planning process. Product management and organization, new product planning, timing, competition, product deficiencies, and marketing deficiencies are each investigated. From this assessment, twenty-three contributors to new product failure and twenty-one recommendations for reducing the rate of failure are offered. An extensive reference list is included.