Consumer Protection Law for Advertising Damage Based on the Value of Justice in Indonesia

Abstract

Advertising is a means to offer a product or goods made attractive and influencing consumers based on norms in accordance with the Consumer Protection Act, but in practice, advertisements are often found that are detrimental and misleading consumers. The responsibility of the state in providing legal protection to consumers is a non-negotiable obligation. the existence of justice based on Pancasila which is conceptualized into legal principles is a condition sine quanon, because it contains moral and ethical values that direct the formation of laws that meet philosophical, sociological and juridical value.