Abstract
Consumer's behavior has long been stable. Then wine buyers started to desire differentiation. Their involvement with wine is now often complex. The aim of this chapter is to discover and understand the behavior of consumers and wine buyers.
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APA
Mora, P. (2016). Understanding Consumer Behavior. In Management for Professionals (Vol. Part F580, pp. 17–29). Springer Nature. https://doi.org/10.1007/978-3-319-24481-5_2
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