The sharp increase in exposure to traditional advertising, its declining effectiveness (Jaffe, 2005), along with technological innovations such as the DVR, have forced professionals to shift their focus to alternative forms of advertising (Bernoff, 2007; Voorhoof,...
CITATION STYLE
Kazakova, S., Cauberghe, V., & Thijs, D. (2012). The Effect of Flow on Implicit Memory of In-Game Brand Placements. In Advances in Advertising Research (Vol. III) (pp. 249–259). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4291-3_19
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