A web strategy for cultural inheritance centered on agriculture case study approach: The olive project in Shodoshima Japan

Abstract

The olive culture in Shodoshima has the 100 years history, yet faces to the crisis when looking at the century ahead. In modern society, it is assumed that there has been a strong link between food culture and two kinds of aspects which consist quality necessary for cultural succession. One is the promotion of target products and the consideration of consumer behavior and quality requirements from consumers. The other is the creation of cultivation recipe which clarifies the method and component necessary for the production of products fulfilling the required quality by consumers. Therefore, we attempted to construct the strategic website for consumer driven food culture extension and to make cultivation recipe by the installation of Field Server in agricultural field and its data utilization. This paper shows the case that adopted the ICT in both consumer-led promotion and agricultural production for passing food culture down the generations. © 2010 Springer-Verlag Berlin Heidelberg.