The tourism development through creative economy

Abstract

Tourism is a business that contributes to the improvement of people's welfare through creative economy which will drive economic growth and create jobs. In meeting many tourism needs, different creative industries are needed in each tourist destination, so that tourists feel satisfied when visiting these tourist attractions. Tourists request will cause and encourage the production of goods and services and also encourage local communities to meet those requests such as; lodging, transportation, restaurants, souvenirs, massages, laundry service, hairdresser, and others. The research objective is to analyse the strengths, weaknesses, oportunities and threats of creative economy in encouraging tourism development. Research data obtained from the respondents on certain questions regarding the creative economics factors as the catalyst for tourism, and the data analysed using SWOT (Strength – Weakness – Opportunity – Threat) which is divided into external strategic factors analysis (EFAS) and internal strategic factors analysis (IFAS). Research respondents are people who are involved in tourism, namely decision makers, tourists, academics. The research result shows the weakness of the value is greater than the value of the opportunity, whereas the value of threat greater than the value of the opportunity. The condition shows that the creative economy is at position quadrant III, i.e. industries that require different concentric and horizontal. The biggest threat of the creative industries are security, lifestyle and social culture. Whereas the greatest opportunities that can be supported of acceleration and improvement of the economy through tourism in the creative industries are the fashion industry and music industry. The biggest weakness in creative industries as the catalyst for tourism is human resources, access, and marketing, while the greatest strength in creative industry is the development of tourist destinations and an increase in nationalism.