Using microdata from U.S. household surveys, I document that families with a financially sophisticated husband are more likely to participate in the stock market than those with a wife of equal financial sophistication. This pattern is best explained by gender identity norms, which constrain women's influence over intrahousehold financial decision-making. A randomized controlled experiment reveals that female identity hinders idea contribution by the wife. These findings underscore the roles of intrahousehold bargaining and traditional norms in shaping household financial decisions.
CITATION STYLE
Ke, D. (2021). Who Wears the Pants? Gender Identity Norms and Intrahousehold Financial Decision-Making. Journal of Finance, 76(3), 1389–1425. https://doi.org/10.1111/jofi.13002
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