Who Wears the Pants? Gender Identity Norms and Intrahousehold Financial Decision-Making

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Abstract

Using microdata from U.S. household surveys, I document that families with a financially sophisticated husband are more likely to participate in the stock market than those with a wife of equal financial sophistication. This pattern is best explained by gender identity norms, which constrain women's influence over intrahousehold financial decision-making. A randomized controlled experiment reveals that female identity hinders idea contribution by the wife. These findings underscore the roles of intrahousehold bargaining and traditional norms in shaping household financial decisions.

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APA

Ke, D. (2021). Who Wears the Pants? Gender Identity Norms and Intrahousehold Financial Decision-Making. Journal of Finance, 76(3), 1389–1425. https://doi.org/10.1111/jofi.13002

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