USE AND PRESENTATION OF SUSTAINABLE POTENTIALITIES IN THE AMBATO CITY CENTER URBAN MOVEMENT MODEL

Abstract

The intensified urbanization process of recent decades has highlighted the need to plan cities, suitably considering people’s mobility. The goal of this article is to analyze the mobility conditions of Ambato city center using a sustainability approach. The methodology used was based on a theoretical review and analysis of official documents, fieldwork, and observation records. The results were obtained by analyzing objective and technical variables that show the study area’s potentialities and weaknesses to develop active and less polluting modes of transport. A reflection on the characteristics of pedestrians, cyclists, and mass public transport is presented to propose management strategies that aim at strengthening the current mobility model.