Reading The Amanda Project: The Lifecycle of a Pioneering Multiplatform Book (2009–2012)

Abstract

Chapter 5 presents a case study of an early multiplatform book-and-integrated-website project called The Amanda Project, on which the publisher, HarperCollins, solicited users’ feedback, comments, and storylines, which would allegedly be incorporated into future books in the series. The Amanda Project study demonstrates how user-generated content could be extended from the type of participation on the RandomBuzzers and TwilightSaga sites by actually having the readers contribute content that would be used in future books in the series.