Getting Around with Maps and Apps: How ICT Sways Mode Choice

Abstract

As computers have become cheap and mobile—most notably in the form of the smartphone—the data and information that they convey has become increasingly practical and spatial for a critical mass of consumers. In short, through mobile devices and GPS functionality, a substantial connected class can now find information that is relevant to them based on where they are, and when they are there. One of the most practical and common behaviors exhibited is the ability to check digital maps and transport information while mobile, often with real-time data. What influence might this have on travel behavior? This study uses focus groups to gain an exploratory understanding of the qualitative influence that information communication technology (ICT) exerts on travel mode choice.