Abstract
The history of the Toro brand and Rieber and Son can be traced back to 1839 when Paul Gottlieb Rieber founded a vinegar factory in Bergen, Norway. Since then, the Rieber and Son group has grown into a major food corporation nationally and internationally. The company now owns 25 brands, employs 1 200 employees in Norway and 2 400 internationally with manufacturing facilities in Norway, Sweden, the Netherlands, Poland, the Czech Republic and Russia.
Cite
CITATION STYLE
Troye, S. V., Supphellen, M., & Jakubanecs, A. (2012). The consumer as a Co-producer and prosumer: Convenience food marketing. In Diversity in European Marketing: Text and Cases (pp. 179–192). Gabler Verlag. https://doi.org/10.1007/978-3-8349-6976-7_8
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